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Research papers

Creating an inspirational environment in B2B

This presentation offers a hybrid analogy study showing how other business areas inspire product development for dental cementation. First, we used social media for a process of worldwide brainstorming with people doing cementation. We then chose...

Catalogue: Congress 2014: What Inspires?
Authors: Tanja Woppmann, Sylvia Casagranda, Kathrin Wahl, Andreas Woppmann
September 10, 2014
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Citation

Woppmann, Casagranda, Wahl and Woppmann (2014a, September 10). Creating an inspirational environment in B2B. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/creating-an-inspirational-environment-in-b2b